Northern and
Southern Schleswig
Denmark & GermanyJune 28 - July 7, 2024.

News

Cross-border media partnership for cross-border football tournament


It´s a match. From 28 June to 7 July 2024, the 5th edition of EUROPEADA, the European Football Championship for autochthonous and national minorities, will be held in Denmark and Germany. And the two media houses of the minorities in the region are involved as official media partners. Both Der Nordschleswiger - the German-language media house in Denmark and Flensborg Avis - the Danish-language media house in Germany, have agreed to support EUROPEADA.

"Of course we are there as a media partner when our minority is co-organiser and large parts of the tournament are held in North Schleswig. We are happy to support this. We are looking forward to this major event, which will draw attention to itself and the region this summer," says Gwyn Nissen (photo, r.), editor-in-chief of Der Nordschleswiger.

"We are looking forward to an extraordinary sporting event. With national teams from a large number of countries in Europe, we will experience a variety of European minorities and minority languages - all under the banner of football. Of course, we will be keeping a special eye on the national teams of the Danish minority and the Frisians, but as a Danish newspaper in South Schleswig, we are generally looking forward to the visit of the minorities. And we look forward to reporting on it in print and online," says Søren Munch (photo, l.), editor-in-chief, Flensborg Avis.

Both minorities, the German minority north of the border and the Danish minority south of the border, are among the organising minorities for EUROPEADA 2024, as are the Frisians and the regional association of Sinti and Roma in Schleswig-Holstein.

"I'm delighted that both media organisations have agreed to support our event," says Ruwen Möller, Project Manager at EUROPEADA gGmbH, who worked as a sports editor for Flensborg Avis for many years.

In addition to the traditional coverage of the event, the media partnership primarily focuses on topics where all parties can complement and support each other. It is also about working together to ensure greater visibility in the region and among minorities, as well as the majority population."

In concrete terms, this is planned through various measures. For example, there will be a press conference on EUROPEADA in one of the media centres in the run-up to the event.As part of the supporting programme for the European Minority Championships, both publishing companies will offer journalists accompanying EUROPEADA on site tours of the respective editorial offices in Flensburg and Apenrade.While EUROPEADA 2024 will receive visibility in the newspapers and on their online portals, the two media can look forward to visibility at the venues during the tournament week, for example.The concrete cooperation will be developed and filled with life in the near future.

 

Background information

EUROPEADA

EUROPEADA is the European Football Championship of the autochthonous national minorities in Europe. The tournament is a major sporting event with more than 1000 participants that combines fair competition and the excitement of a sports festival with the concerns of the autochthonous national minorities. In addition to the football matches, the cultural exchange between the minorities is also at the centre of the event.On and off the pitch, the focus is on fair play, respect, tolerance and international understanding.

The Federal Union of European Nationalities (FUEN) is the largest umbrella organisation of autochthonous national minorities, nationalities and language groups in Europe. FUEN is the founder and coordinator of the tournament and organises EUROPEADA together with the local organisers. It has been held every four years since 2008, usually in the same year as the UEFA EURO.

 

Der Nordschleswiger

www.nordschleswiger.dk

 


Flensborg Avis

www.fla.de

 

 

Photo: Lars Salomonsen

Cross-border media partnership for cross-border football tournament

Event

European Football Championship of the autochthonous national minorities

European Football Championship of the autochthonous national minorities

Organisation

Federal Union of European Nationalities

Federal Union of European Nationalities

 

Mute Hate Speech

Mute Hate Speech

Partners

Federal Ministry of the Interior and Homeland de / UEFA

Federal Ministry of the Interior and Homeland de / UEFA

 

Sydslesvigudvalget

Sydslesvigudvalget

 

Sportland SH

Sportland SH

 

Stadt Flensburg

Stadt Flensburg

 

Kreis Schleswig-Flensburg

Kreis Schleswig-Flensburg

 

Tønder Kommune

Tønder Kommune

 

Region Syddanmark

Region Syddanmark

 

Haderslev Kommune

Haderslev Kommune

 

Aabenraa Kommune

Aabenraa Kommune

 

Sønderborg Kommune

Sønderborg Kommune

 

Kreis Nordfriesland

Kreis Nordfriesland

 

Kreis Rendsburg-Eckernförde

Kreis Rendsburg-Eckernförde

 

Miniszterelnökség, Nemzetpolitikai Államtitkárság Bethlen Gábor Alap

Miniszterelnökség, Nemzetpolitikai Államtitkárság Bethlen Gábor Alap

Local organisers

German Minority in Denmark

German Minority in Denmark

 

Sinti and Roma Organisation

Sinti and Roma Organisation

 

North Frisian Minority Association

North Frisian Minority Association

 

Danish minority in Germany

Danish minority in Germany

Local sponsors

Select

Select

 

Union Bank

Union Bank

 

Rohde Verkehrsbetriebe GmbH

Rohde Verkehrsbetriebe GmbH

 

Flensborg Avis

Flensborg Avis

 

Der Nordschleswiger

Der Nordschleswiger

 

Na Logo

Na Logo

 

Hotel des Nordens

Hotel des Nordens

 

Hudl

Hudl

 

hpo Steuerberater

hpo Steuerberater

 

Strandet

Strandet

 

Naturgeflüster

Naturgeflüster

 

Flensburger Brauerei

Flensburger Brauerei

 

Knipskasten Flensburg

Knipskasten Flensburg

 

Phono Flensburg

Phono Flensburg